Do you like making a dollar?
That’s a question every American can truthfully answer without one bit of guilt or shame. This country and this community were founded by capitalist who spotted an opportunity, put the wheels in motion and carried the proceeds from their labor to the bank.
That opportunity comes once again to Clarksdale this weekend with the 2022 Juke Joint Festival.
This town saw an estimated 8,000 people show up three years ago. Clarksdale almost doubled in size in one day.
COVID-19 prompted event organizers to cancel the 2020 event and it was a major blow to our entertainment community, hospitality industry and retail in general.
We hope you take the opportunity to welcome each and every one of our Juke Joint Festival-goers back to town this week.
These are people who came to Clarksdale to get a pick up a T-shirt, pop into a juke joint and soak up Clarksdale culture. We have to believe that many bought gasoline, shopped at local grocery stores, popped in our retail stores and after a busy day sat down to eat at a local restaurant.
On a grander scheme, they may have seen a car they want to buy or a house they would love to call home. Maybe they fell in love with Clarksdale and are pondering bringing a business to our town?
The Juke Joint will bring thousands of those dollars and thousands of tourists to Clarksdale this weekend.
Many have learned to capitalize on the Juke Joint. Churches will be selling hamburgers and barbecue. Charities and social clubs will be selling water, snow-cones and hotdogs. And booster clubs and groups championing a variety of valid causes will raise money to finance their work throughout the year.
Our motels will be full Friday and Saturday night. We hope our churches will be full Sunday.
One of Clarksdale’s major retail stores has quietly told your Clarksdale Press Register their biggest Spring sales day is the weekend of Juke Joint.
This year’s event could be the biggest ever, so look for those people you haven’t seen in a while.
Money may not make the world go round, but it sure greases the wheels. Clarksdale is lucky we have the Juke Joint Festival.